Extreme Multi-tasking of the Future
As consumer choice increases, and software teaches us to multi-task, attention spans are getting shorter. TV appears to be the first casualty of this change of attitude. Simply the advent of more channels started diluting TV audiences in the late 90s. Sheer volume of choice has made people realize that they no longer need to watch what they're told to watch, that the TV doesn't have the same power over their lives any more. Even quality programming hasn't saved it, as the “On Demand” paradigm has put timing in the hands of consumers. As well as choice and control over TV content, the rise of DVD, the internet, and video games has further dispersed consumer attention. The new generations are growing up with an abundance of choice over their entertainment. This alone is causing them to demand choice and control in everything they do, something that is soon to have a major impact on our lives. With all that choice, it's hard to stay focused on one thing at a tim